There is no need to explain too much why a good ranking on Google is invaluable. Search engine optimization is a complex task and requires several different skills, but it is very available and cost-effective in the long run.
It is necessary to emphasize that this is a process that always lasts. Google is changing its algorithm, and also, no matter how much it changes, it gives priority to regularly maintained and constantly updated sites.
SEO stands for Search Engine Optimization, which means that if your website follows the highest quality standards, the site's theme is clearly stated with carefully chosen keywords and visitors spend a lot of time on it - there is a great chance that Google puts your website at the very top of the SERP (Search Engine Result Pages).
Although the site requires constant maintenance, it is necessary to create a strong foundation for a good SEO ranking.
The site should be technically flawless to load quickly, which means that you need a good programmer so that there are no obstacles in the lines of code that make it difficult for the Google crawler algorithm to "run" through the background of the site.
Once you have ensured that you have a fast-loading website, you also need to provide optimized content for the web. Images and photos should not be too large, and textual content (copywriting) must be visible and attractive to search engines with strategically placed keywords. Besides that, texts must be of interest to your target audience, too, so they want to read them, click on a call to action, and spend some time on your site.
The more visitors your site has - the more favorable it will affect your SEO!
After you have done everything properly, you need to regularly check your site to make sure there are no "dead" links, make some corrections, and regularly update your blog, gallery, and other site elements. Of course, your priority has been and will remain to attract visitors, and digital marketing can certainly help you with it, too.